Course description

Workshop Module

·       Duration: 3 Months

·       Live Class: 40+

Workshop Curriculum

Introduction to E-commerce

What is E-commerce?

Types of E-commerce (B2B, B2C, C2C).

Current Trends in E-commerce.

Selection Niche

Setting Up an E-commerce Business.

Building an E-commerce Website

Choosing the Right Platform: Laravel or WordPress,

Domain Name Selection & Hosting.

Website Design for E-commerce.

Integrating Payment Gateways.

Facebook Pixel Setup

Facebook Conversion API Setup & Tracking

Google Analytics (GA4) Setup

Search Console Setup

Server Site API Setup

Upload products

Landing Page Setup

Market Research for E-commerce

Understanding Your Target Audience.

Competitor Analysis.

Niche Identification.

Product Research: Choosing What to Sell.

Using Tools for Market Research.

SEO for E-commerce

Website SEO Audit.

Keyword Research for E-commerce.

On-Page SEO for Product Pages.

Technical SEO for E-commerce Sites.

Off-Page SEO: Building Backlinks.

Local SEO for Physical Storefronts.

Google Analytics (GA4) & Google Search Console (GSC).

How to Appear in Google Image Search Results.

Content Marketing

How to Create High-Converting Product Descriptions.

Blog Writing for E-commerce Websites.

Using AI for Content Writing.

Copywriting for E-commerce.

Tips for Writing Compelling Headlines.

The "AIDA" Formula for E-commerce Copywriting.

Content Writing for Product Reviews and User-Generated Content.

Facebook Media Marketing for E-commerce

Facebook Profile, Page, Group Creation & Optimization.

Facebook Ads for E-commerce (Product Awareness, Engagement, Leads, Sales).

Facebook Pixel Setup for Conversion Tracking.

Messenger Chatbot for Customer Support.

Social Media & Online Advertising

Facebook Ads Funnel & Strategy.

Instagram Ads Campaign for E-commerce.

Customer Relationship Management (CRM)

Tools for Managing Customer Data.

Creating a Seamless Customer Support Experience.

Using Chatbots for E-commerce (Messenger, WhatsApp).

Building Customer Loyalty Program

What will i learn?

• Introduction to E-commerce
• Building an E-commerce Website
• Market Research for E-commerce
• SEO for E-commerce
• Content Marketing
• Customer Relationship Management (CRM)

Frequently asked question