Advance Article Writing Free Course Batch-2 Overview Class
15 Jan; 2021; 8:00 pm
Article Writing Class Schedule
- Course Overview
- Future of Article Writing
- Marketplace review (Upwork, Fiverr)
2. Type of Article
- Pillar/ Money/ Product Review Article
- Single Product Review Article
- Informative Article&
- Question Word Article
3. Keyword Research & Information Collection
4. Article’s Requirements- (Pillar & Single Product, Informative & Question Article)
* Pillar Article
* Single Product Article
* Informative Article
* Question Word Article
4.Model Article Link (if any).
5.Meta Title + Metal description (Month & Year) Review & Comparison.
8.Prose & corns.
11.Appropriate Videos (Embedded).
14.Grammar Mistake free.
15.Copy right/Duplicate/Plagiarism free.
16.Table of content.
19.H1 Header one time with keyword.
20.H2 Header Several times with keyword.
21.H3-H4 Header Several times with keyword.
5. Proofreading & Grammar Check & Plagiarism Check
Small SEO Tool
6. Review Article’s Structure:
1.Title: 55-65 characters
2.Meta Description: 155-160 characters
4.Table of content
5.Product List Pricing Table
7.Prose & Cons
Review Article’s Structure
Advance use of Keywords
- Keyword in Title (H1),
- Keyword in URL,
- Keyword in meta description,
- Keyword in introduction,
- Keyword in H2 – H6
- Keyword in images alt text,
- Keyword in info-graphic,
- Keyword in chart,
- Keyword in screenshot
- Keyword in videos,
- Keyword in conclusion,
- Keyword inside of content total 3-7/1000.
- #. Keyword variation: Synonym & LSI keyword have to use in the article
Content Ratio for your Affiliate Site
5 Steps to Developing Successful Pillar Content
Pillar content is content that provides a complete answer to any question a user may be searching for on a given topic. It’s specifically designed to provide value for the reader, and also to rank highly in the search engines.
The basic characteristics of pillar content include:
- It solves a problem or answers a question with comprehensive, accurate information.
- It’s different in scope or detail from other content on the subject.
- It’s some combination of trustworthy, useful or interesting.
Benefits of Pillar Pages
The benefit of pillar pages to users is obvious: it provides all the information they are searching for on a topic in one place. But there are even more benefits for website owners, including:
- Longer time spent on your site’s pages. The more content available for users to consume, the more time they’ll spend doing so.
- A decrease in bounce rate. If users find what they’re looking for on your page, they won’t go back to Google to find another source.
- Backlinks and a ton of social media shares. Pillar pages get shared widely and often, especially among influencers in a given space.
- Gets traffic throughout the lifetime of your blog or website. Pillar content is evergreen content, so its value doesn’t diminish over time.
- A high Google ranking. The high word count, shares and backlinks will all contribute to improved visibility on SERPs.
Because pillar content goes above and beyond standard blog posts, it requires some extra effort to develop. If you’re interested in making use of this potent business tool on your own website, take a look at the following 5-step process for creating your own series of pillar articles.
Take a close look at your social media analytics tools, Google Analytics and your CRM database in order to answer the following questions:
- Is my audience primarily male or female?
- What is the average age of my audience members?
- Which ethnic groups do my audience members belong to?
- Where are my audience members located geographically?
- What do I know about my audience’s average education level?
- What is the average socioeconomic status of my audience members?
Are you a member of your target audience?
What are your audience members talking about on social media?
What types of pillar content do other bloggers in your industry have?
What kind of presentation would be ideal for your target audience?
What are your user’s success gaps?
The main points you'll need to hit:
- Headline – It's been said a zillion times before, but remember that 80% of people will read a headline while only 20% will click to read the rest of the blog post. This is the very first thing people will see, so make it catching, intriguing and informative (no click bait!).
- Hook – More good news: even after people click on your article, only 18% of your readers will read the entire thing. Your lede (or hook) — that attention-getter at the start of the blog post — must make the reader want to keep reading. Here are some good hooks:
- Interesting facts that they haven’t heard before
- An anecdote, a cliffhanger, or the end of a story
- A direct question that the reader resonates with
- A current events reference
- Story – People love stories because it creates a human connection based on empathy. Just because you are writing an article and not a novel doesn't mean you can't use storytelling techniques in your post about how you built up your podcast to 109K listens per month. 🙂
- Structure – Unless you're devising a new torture method, don't force your audience to read a 2,000-word article that has no headers, no images, no bullet points, no paragraphs.
- Research – Have you ever read an article that said something like “Most people own an iPhone”? Sounds legit, but if you do a little research, you'll find that “62% of first-time phone buyers tend to lean towards Android.” There's no better way to lose the trust of your readers than to not back up what you're saying with reputable, up-to-date research. And this goes with quotes, images and stats, too: always, always link to their source.
- Action/Takeaway – Now that you've wowed the reader and performed a miracle by getting them to read your entire blog post, you need to tell them what you want them to do. End your piece with a clear call to action, such as “Get Your Free Marketing Consultation” if you're a digital marketing agency:
- Take the time to revise and edit several drafts of your pillar content posts before publishing them – asking yourself each time whether or not the content you’re sharing goes above and beyond what your readers will expect. If you’re just churning out the same content as everyone else in your industry, it’s not worth the effort.
Once you’ve created and published your pillar articles, the last thing you want to do is let them sit and languish on your website. Instead, keep them in front of your audience by promoting them in a number of different places:
- Link to them from your “About” page.
- Share the content in your online communities and groups. If the members find it valuable they’ll likely share it on their blogs and increase your chances of your content getting more exposure.
- Post to your social channels, and if you have the budget, boost the posts for more exposure.
- Link out to influencers within your blog post and then email each of them to let them know you did so. Also, tag them when you post to your social channels.
- It’s imperative to link to your pillar posts from your homepage whenever possible as it increases visibility traffic and search engine rankings.
- Add internal links within current blog posts – especially popular ones.
- Always add new and best-performing material in your email newsletter.
- Include a list of recent or most popular posts throughout your website, such as a sidebar or at the bottom of a page:
Finally, keep your eye out for any industry changes that require you to update your pillar content.